Big Picture One – Directory Of Multimedia eLearning Posts

Multimedia essays & eLearning programs by: David Anthony Johanson  © All Rights 

To quickly view sites of interest, just click on the white text to the right of the feature photo & above the program’s description. You also have the option to navigate to each essay by simply scrolling down past the end of this directory.

Essays are listed in chronological order from when they were first published.

You’ll find in each program essay, a spectrum of resources to help better understand & appreciate the subject matter. To enhance your experience, a variety of carefully considered dynamic content is used, including: photographs, videos, graphics, text & hyperlinks to other sites. Every effort is made to assure the information presented is factually correct by cross referencing content & giving proper credit for creative work used in the stories & essays.

You’re invited & encouraged to comment on the programs presented here, by doing so, you enrich the site by making it a more interactive experience. All constructive comments are welcome, even if you’re not in total agreement with the article’s point of view.

The author of these sites is a multimedia photographer, CTE instructor and a former Boeing scientific photographer.

For an alternative graphic format of these programs, please visit — www.ScienceTechTablet.wordpress.com 

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https://bigpictureone.wordpress.com/2014/12/31/new-brain-based-learning-strategies-explored-using-neuroimaging/  New Brain-Based Learning Strategies Explored To Help Achieve Your Full Potential. Finding and sharing new learning strategies, that are inspired from evidence based, neuroimaging and brain-mapping studies, is a dynamic process to help assist individuals in reaching their full learning potential. Brain-based learning is a spectrum of teaching strategies, which uses neuroscience research on how the brain functions in achieving ideal development and potential. Learning concepts used: Applied Learning, Adult Learning, Competency-based Learning, Critical Thinking, Integrative Learning. Key: Words or phrases italicized are used to focus on essential concepts or terms for enhanced learning and retention.

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https://bigpictureone.wordpress.com/tag/gone-in-30-seconds-elearning-program-on-rocket-launch-disaster/  Gone In 30 seconds… It’s estimated that an average of 8 percent of all commercial rocket launches end in failure. This eLearning program includes a compendium of 20th & 21st century rocket launches, including dramatic failures. A succinct introduction to space law is included for greater appreciation of the consequences and liabilities related to the growing number of commercial rocket launches. A detailed world map illustrates the major spaceports & launch centers using GPS coordinates and web address. 

An eLearning program for secondary/post secondary education and community learning content covered: — aerospace/astronautic engineering, avionics, economics & business, environmental footprint, financing, manufacturing, marketing, obsolescence management, technology& Space Law. Learning concepts used: Applied Learning, Adult Learning, Competency-based Learning, Critical Thinking, Integrative Learning. Key: Words or phrases italicized are used to focus on essential concepts or terms for enhanced learning and retention.

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https://bigpictureone.wordpress.com/tag/david-a-johanson-historian/  Will The Next Jet Airliner You Fly Be Obsolete, And Ready for Early Retirement?  This multimedia essay examines the evolving financing strategies and technological developments affecting older generation commercial aircraft. An eLearning program for secondary/post secondary education and community learning. Assessment tool: A quiz and answer key is located at the end of the program. Learning content covered: aerospace/airliner— aerospace engineering, avionics, economics & business, environmental footprint, financing, manufacturing, marketing, obsolescence management, technology. Learning concepts used: Applied Learning, Adult Learning, Competency-based Learning, Critical Thinking, Integrative Learning. Key: Words or phrases italicized are used to focus on essential concepts or terms for enhanced learning and retention.

[ Disclaimer: David Johanson is a former Boeing scientific photographer and currently has no stock holdings or a financial interest in: Boeing, Airbus or any other companies referenced in this program. Research in this article has been cross referenced using at least three sources, however, all perspectives and opinions represent only the viewpoints of the author.]

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https://bigpictureone.wordpress.com/2014/04/22/the-environment-our-earths-lost-frontier/ The Environment, Our Earth’s Lost Frontier. A photo essay dedicated to the environment using photos from editorial and industrial photo assignments. From Alaska’s oil rich Arctic region to the tropical rain forest of Hawaii, environmental encounters and stories are visually shared. eLearning – suitable for secondary/postsecondary education, community & extended learning. Photo-illustration, graphics, text and links on Earthday and the environment included within this program. 

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https://bigpictureone.wordpress.com/2014/03/04/the-martian-prophecies-earths-conquest-of-the-red-planet/  The Martian Prophecies. In this futurist multimedia photo essay, a correspondent from 2054 presents a series of Astronautical engineering and Astrobiology developments enabling the remarkable colonization of Mars. ELearning – suitable for secondary/postsecondary education, community & extended learning. Extensive photo-illustration, graphics, text and links on Mars colonization included within this program.

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https://bigpictureone.wordpress.com/2013/09/11/an-introductionary-guide-to-steampunk/ A Beginners Guide to Steampunk. — Photo essay introduction to Steampunk subculture. As a sub-genre of science fiction its practitioners feature Victorian era clothing along with accessories such as goggles, intricate antique jewelry & a wide spectrum of retro-futuristic attachments. Subjects include critical thinking, alternative lifestyle, 19TH Century Industrial History & Steampunk Etymology.

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https://bigpictureone.wordpress.com/2013/07/31/how-did-romes-vitruvius-become-the-worlds-first-impact-player-in-architecture/  Multimedia photo essay introduction to Roman architect & engineer Vitruvius, who writes the first book on architecture. Vitruvius’ influence is relevant for modern architecture, STEM, Pre-Engineer & CTE related content. For Secondary & post secondary learning. ELearning, Links relating subject matter, quizzes for learning. Extensive photography of Roman architecture featured from: Rome, Ostia Antica & Herculaneum.

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Pearl_Harb_VC_BPP_e8v474bigpictureone.wordpress.com/tag/photos-of-pearl-harbor-visitor-center/  Low light architectural photography of the new Pearl Harbor Visitor Center on Oahu, Hawaii. Multicultural essay of modern Hawaiian & Pan Pacific Cultures. — multimedia photo essay, eLearning, photo tutorial on marketing & night photography, reference links

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Sky_look_ BPP_ae208Is Space Law Really That Far Over Your Head? | bigpictureone   Space Law introduction, case studies, space port launch sites, space debris, asteroid mining includes history of the modern rocket program. — Multimedia essay, eLearning, STEM & CTE content, quizzes, interactive map, video links, reference links
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Reflecting on the 33rd Anniversary of Mount Saint Helens Eruption | bigpictureone    Reflections on a close encounter with one of the worlds most active stravovolcanos.  Mt. Saint Helens eruption – photo essay, eLearning, reference links

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What Chance Will America’s Youth Have In A Changing   STEM_EXPFair_ESD_BPP_E23Global Economy? | bigpictureone STEM Education & Magnet Schools – Origins of the program & its success in public education. STEM expo at Mountlake Terrace HS -Edmonds School District.–  Multimedia essay, eLearning, STEM & CTE content, reference links

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Photo-illustration: David Johanson Vasquez © All RightsReflections From A Future Hawaii. Can A Tropical Paradise Become A Portal To Deep Space? | bigpictureone   Futuristic Hawaii in the year 2054 as it’s transformed into a space port & gateway to space. — Multimedia essay, eLearning, links

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Waikiki_Santa_BPP_E22An unusual encounter with a Waikiki Santa Clause | bigpictureone      Photo essay of a Waikiki Santa Clause using an adaptation of Clement Clare Moore’s (1799 -1863) classic poem — Twas the night before Christmas. Multimedia photo essay.  Mele Kalikimaka! — multimedia, poetry, eLearning

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Silhoute_man_ocean_BPP_E227https://bigpictureone.wordpress.com/2012/12/20/will-the-last-people-remaining-in-america-turn-the-lights-back-on/  Multimedia essay on solar flares, solar/geomagnetic storms & solar maximum of 2013-2014. Potential solar storm scenarios, which government scientist & federal agencies are warning about, including loss of world power grids. Resources & links to various publications & sites  included. — multimedia, eLearning on solar storm history & threats to current infrastructure, STEM related content, quizzes, reference links

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EPSON scanner imageA Glimpse Into Havana’s Legendary Watering Hole | bigpictureone Family photo taken in 1941 at Havana’s Sloppy Joe’s, inspired this photo essay of events shortly before & after the start of WWII. Family chronicled as they arrive in Panama for reunion with my grandfather, evacuated & survive being stalked by German wolf-pack U-boat submarine. — multimedia essay – eLearning

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R22_Helicopt_DAJ_44The Latest Full Throttle Multimedia Video of Seattle From the R22 Beta Helicopter – Part 2 of 2 | bigpictureone  Helicopter safety & repair video, aerial photography of Seattle & Boeing field, using an R22. — STEM & CTE learning, multimeida, eLearning, quizzes video essay.

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R22_helicopt_DAJ_42A Full Throttle Multimedia Video of Seattle      From the R22 Beta II Helicopter – Part 1 of 2. | bigpictureone  Helicopter safety & repair video, aerial photography for Port of Seattle, from Boeing Field, using an R22, eLearning video essay. STEM & CTE learning, aerospace engineering. — mutlimedia, eLearning, quizzes, resource links

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Man_micro_chip_BPP_et169https://bigpictureone.wordpress.com/2012/08/31/who-were-the-titans-of-telecommunication-and-information-technology/ Introduction to R&D research labs through a multimedia history of Bell Laboratory, its developments inventions. Second chapter explores Xerox PARC founding in Silicon Valley &  contributions it made to personal computing & telecommunications. — eLearning, quizzes, reference links

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Star_Showr_Ref_Lk_BPP_e616https://bigpictureone.wordpress.com/2012/08/16/blinded-by-the-light-in-the-middle-of-night/  Photo essay on light pollution’s effects on night photography, astronomy, animal migrations & quality of life. Mount Rainier National Park & long exposure photographs of landscape & star constellations are featured in this essay. — multimedia, eLearning, STEM related content,  quizzes, resource links

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Aurora_Bor_BPP_il_0011_1https://bigpictureone.wordpress.com/2012/07/20/theres-nothing-new-under-the-sun-or-is-there/  Multimedia essay introduction to solar storms (including historical perspective), CME’s, effects of geomagnetic disturbances & potential threats to global electrical power grids. The connection between solar storm activity & aurora Borealis — eLearning, STEM related content, quizzes, resource links

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Orvi_Italy_BPP_E0412https://bigpictureone.wordpress.com/2012/02/21/exploring-etruscan-ruins-beneath-the-cliffs-of-medieval-orvieto-italy/ Multimedia essay on one of Europe’s best kept secrets — the medieval fortress citadel, Orvieto. Explores Etruscan ruins, grottos, medieval architecture, massive cathedrals & nearby Umbria countryside. Examines Etruscan art & its misunderstood cultural traditions under the shadow of the Roman Empire. — Critical thinking, World history & culture, travel, e-Learning, extensive photo gallery, quizzes, resource links

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Paint_Hills, BPP__42https://bigpictureone.wordpress.com/2012/04/07/1382/ Multimedia essay includes video interview with a National Park Service’s ranger on the unique geology & wildlife qualities of John Day National Monument’s Painted Hills. Video features exclusive walking tour, which occurs only once per year. — night photography, resource links

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Boe_ing_787_First_Flt_BPP_Bg404Boeing’s 787 Dreamliner Historic First Flight From Paine Field, Everett, WA. | bigpictureone Historic first flight video of Boeing 787 Dreamliner at Everett facilities by BigPictureOne. Multimedia of Boeing Scientific photography experience related to aircraft structures & test engineering. — ELearning, STEM & CTE Ed, large photo gallery, quizzes, resource links

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SeaSPNed_BP_90_MRhttps://bigpictureone.wordpress.com/2012/04/22/the-world-event-which-launched-seattle-into-a-post-modern-orbit-50-years-ago-today/  Multimedia essay explores an early postmodern World’s fair — known as Seattle’s Century 21 Worlds Fair, opened in 1962, during the Cuban Missile Crisis.  e-Learning, STEM related content, quizzes, extensive photos

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twinT_WTC_NYC BPP_arl_44https://bigpictureone.wordpress.com/2011/09/12/the-day-after-911-ten-years-after/ Multimedia narrative of a 1998 visit to the NYC World Trade Center Towers & the aftermath of the 9/11 terrorist attacks. Seattle architect Minoru Yamasaki’s designs of the NYC Trade Centers are compared with his Seattle Science Center design for the Century 21 Worlds Fair —eLearning, critical thinking, extensive photo gallery, quizzes, resource links

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Snoqu_almie_Falls_BPP_Ae_6174Luminous Beauty of Low-light Photography | bigpictureone Photo essay tutorial on low-light photography. Strategies & techniques of using low noise sensors in digital cameras. Terms such as magic hour & HDR photography are explained. — eLearning, CTE related content, photo gallery

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Kingdome Demo_BPP_ 2KIngdome demolition March 26 2000 | bigpictureone Video multimedia essay of one of the World’s largest demolitions of Seattle Kingdome. E-learning, video tutorial (featured slow-motion & high-speed video effects), essay of event & aftermath from dust storm. Reference links included.

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Tech_abst_BPP__3ea1Will The Current Solar Storms Hitting Earth, Lead To Lights-out for us by 2013-2014? | bigpictureone A multimedia essay introduction to solar storms, history of geomagnetic effects on industrial & postmodern societies. Civil preparedness, Photos & videos of Aurora Borealis. STEM & solar physics undergraduate content, extensive photos, resource links

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Who Were the Titans of Telecommunication and Information Technology?

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Multimedia Essay By: David Johanson Vasquez © All Rights – Second Addition – Series: 1 & 2 

. — Inventions are rarely the result of one individual’s work, but are created from collective efforts over time, from several individual’s observations, theories and experiments. Benjamin Franklin’s role in demystifying electricity, Michael Faraday’s discovery of “induced” current, Nikola Tesla and Guglielmo Marconi’s wireless radio communication… are just a few of the technology pioneers responsible for developing modern telecommunications. I regret not having the resources  for this program’s inclusion of all men and women, whose discoveries made telecommunication  and information technology possible.

Definition of technology — “the systematic application of scientific or other organized knowledge to practical tasks.”  (J.K Galbraith)  “the application of scientific and other organized knowledge to practical tasks by… ordered systems that involve people and machines.” (John Naughton) For an alternative graphic format on this essay:  www.ScienceTechTablet.wordpress.com                                                                                                                                                                                                                 Telecommunications took its first infant steps as the industrial revolution was rapidly compressing concepts of time and space. The first half of the 19THThe century witnessed modern society’s reliance on new innovations — steam locomotive trains for mass transit and electronic communication through telegraph technology. Steamships shrunk the world by delivering capital goods, raw resources and people to remote locations within fractions of the time it took before. With the industrial revolution nearing its peak at the close of the century, a new communication, innovation was developed, which helped transform the modern age into a postmodern era.

Inventor, Alexander Graham Bell’s Washington D.C. company, which developed the telephone, eventually evolved into a prime research laboratory. Bell’s vision for a R & D lab, created a foundation for the digital technologies of today. In the following century, another key, R & D technology titan— Xerox PARC enters the stage, which helps to set in motion personal computing and expands the information technology revolution.

The steamship S.S. Empress of India near Vancouver B.C.
From the private collection of: David A. Johanson ©

.  Scottish born Alexander Graham Bell From the collection of: Library of Congress

The French Technology Connection

A French, visionary government in 1880, recognized the importance of  Alexander Bell’s invention, and awarded him the Volta Prize. A sum of 50,000 francs or roughly, $ 250,000 in today’s currency came with the honor. The funds were reinvested into Bell’s laboratory for use in analysis, recording and transmission of sound. Growing proceeds from the lab were used for additional research and in education to enable knowledge on deafness.  

Can You Hear Me Now                                         

 The telegraph and telephone were the first forms of electrical, point-to-point telecommunications and qualify as early versions of social-media platforms. Over time, phone service, convenience and quality have steadily improved. In my youth during the early 1960s, I spent summers visiting relatives with farms in Wisconsin who had phones connected on “party lines” (several phone subscribers on one circuit).  When picking up a phone connected with a party line, your neighbor might be having a conversation in progress. If  a conversation was taking place you could politely interrupt and request to use the phone for urgent business. Today,  phone service has become so advanced that it is taken for granted as a form of personal utility.   In 1925, Bell Telephone Laboratories were created from a merger with the engineering department of American Telephone & Telegraph (AT&T) and Western Electric Research Laboratories.  Ownership of the lab was shared evenly between the two companies; in return, Bell Laboratories provided design and technical support for Western Electric’s telephone infrastructure used by the Bell System. Bell Labs completed the symbiotic relationship for the phone companies by writing and maintaining a full-spectrum of technical manuals known as Bell System Practices (BSP).     

An Invisible Bridge From Point A To Point B

Bell Laboratories instantly began developing and demonstrating for the first time, telecommunication technology, which we now depend on for economic growth and to hold our social fabric together. Bell accomplished the first transmitting of a long-distance, 128-line television images from New York to Washington, D.C. in 1927. This remarkable event ushered in television broadcast, creating a new form of mass-multimedia. Now people could gather together in the comfort of their homes and witness… live news reports, hours of entertainment and product advertisements, which helped to stimulate consumer spending in a growing economy.            Radio astronomy’s powerful space exploratory telescope, was developed through research conducted by Karl Jansky in 1931. During this decade, Bell lab’s George Paget Thomson was awarded the Nobel Prize in physics for his discovery of electron diffraction, which was a key factor for solid-state.

The Forecasting Power of Numerical Data

An important component of renewable energy is the photovoltaic cell, which was developed in the lab during the 1940s by Russell Ohl. A majority of the United States’  statistician superstars, such as W. Edwards Deming, Harold F. Dodge, George Edwards, Paul Olmstead and Mary N.Torrey all came from Bell Labs Quality Assurance Department. W. Edwards Deming’s genius would later go on to help revitalize Japan’s industry and be used in Ford Motors’ successful, quality control initiatives in the 1980s.

W. Edwards Deming

The U.S. government used Bell Labs for a series of consulting projects relating to highly technical initiatives and for the Apollo program. Several Nobel Prizes have been awarded to researchers at the laboratory, adding to its fame and growing prestige. In the 1940s many of the Bell Labs were moved from New York City to nearby areas of New Jersey. …………………………………. Replica of the first transistor.

Smaller Is Better In The World Of Electronics

Inventors of the transistor, l. to r. Dr. William Shockley, Dr. John Bardeen, Dr. Walter Brattain, ca. 1956 Courtesy Bell Laboratories Perhaps Bell Laboratories most marvelous invention was the transistor invented on December 16, 1947Transistors are at the heart of just about all electrical devices you’ll use today. These crucial artifacts transformed the electronics industry, by miniaturizing multiple electronic components used in an ever-expanding array of products and technical applications. Transistor efficiencies also greatly reduced the amount of heat in electronic devices, while improving overall reliability and efficiency compared to fragile vacuum tube components. Once more, the lab’s select team of scientist was rewarded with the Nobel Prize in Physics, for essential components of telecommunications. 

The mobile-phone was also created in 1947, with the lab’s commercial launch of Mobile Telephone Service (MTS) for use in automobiles. Some 20 years later, cell phone technology was developed at Bell Labs and went on to become the ubiquitous form of communication it is today. In 1954 the lab began to harness the sun’s potential, by creating the world’s first modern solar cell. The laser (Light Amplification by Stimulated Emission of Radiation) was dated in a Bell Lab, 1958 publication.  The laser’s growing spectrum of applications includes — communications, medical and consumer electronics.

A Perpetual Revolution In The Sky Unites The World

In 1962, Bell Labs pioneered satellite communications with the launch of Telstar 1, the first orbiting communication satellite. Telstar enabled virtually instant telephone calls to be bounced from coast to coast and throughout the world. This development unified global communications and provided instant 24-hour news coverage.      

 Bell Labs introduced the replacement of rotary dialing with touch-tone in 1963, this improvement vastly expanded telephone services with— 911 emergency response, voice mail and call service capabilities.

Image used in Byte Magazine for an article on VM2 assembly language. Photo-illustration by: David A. Johanson © All Rights

 

A New Distinct Language For Harnessing Machines

It’s been greatly underreported that Unix operating system, C and C++ programing languages,  essential for use in Information Technology (IT), were all created in Bell Labs. These crucial computer developments were established between 1969 and 1972, while C++ came later in the early 1980s. C programing was a breakthrough as a streamlined and flexible form of computer coding, making it one of the most widely used in today’s programing languages. Unix enabled comprehensive networking of diverse computing systems, providing for the internet’s dynamic foundation. Increasingly, Bell Laboratories inventions for the next two decades expanded micro-computing frontiers, which helped to establish personal computing.    

                                                                        In 1980, Bell Labs tested the first single-chip 32-bit microprocessor, enabling personal computers to handle complex multimedia applications.

 

A major corporate restructure of AT&T, the parent company of Bell Laboratories, was ordered  by the U.S.  Federal government in 1985, to split-up its subsidiaries as part of a  divestiture agreementThis event proved to be an example of overregulation, which severed important links for funding technology R&D projects. Although AT&T previously had an economic advantage with a monopoly in the telephone industry, it allowed for necessary funding of Bell R&D labs.  Indirectly, U.S. taxpayers made one of the best investments by subsidizing the foundation for our current telecommunication and information technology infrastructure. AT&T Bell Laboratories became AT&T Labs official new name in 1996, when it  became part of Lucent Technologies. Since 1996, AT&T Labs has been awarded over 2000 patens and has introduced hundreds of new products. In 2007, Lucent Bell and Alcatel Research merged into one organization under the name Bell Laboratories. Currently, the Labs’ purpose is directed away from science discovery and focussed on enhancing existing  technology, which will yield higher financial returns.

Pause & Reflect: Questions for continuous learning part 1.

1.) What were the first forms of electrical, point-to-point telecommunications? 2.) What revolution was taking place when early forms of telecommunications were invented and name at least two technology innovations? 3.) Define the word technology? 5.) Who founded Bell Research and Development Labs? 7.) Name at least two developments which Bell Labs were awarded Nobel Prizes in? 6.) Pick one Bell Lab invention, which you believe was most important for helping develop modern telecommunications or personal computing.

Any Sufficiently Advanced Technology Will Appear As Magic.

                                                                          — Arthur C. Clarke

 

Advance Technology Takes Root In The West

In the first half of the 20TH Century, Bell Labs’ dazzling R&D creations aligned seamlessly to establish a solid foundation in telecommunications. Most of the Labs’ bold research had been conducted in the industrialized, Eastern portion of the United States. By the 1950s, new evolving industries on the West Coast were benefiting from Bell’s technological developments. Palo Alto’s, Stanford University research facilities, south of San Francisco, attracted corporate transplants— most notably  IBM, General Electric and Eastman Kodak. In 1970, XEROX Corporation of Rochester, New York established a research center known as—Xerox PARC (Palo Alto Research Center Incorporated). PARC’s impact in R&D would soon be felt, acting as a stimulating catalyst for personal computing and information technology development.  

 Creative Sanctuary For Nurturing Daring Ideas

Jack GoldmanChief Scientist at Xerox enlisted physicist Dr. George Pake, a specialist in nuclear magnetic resonance to help establish a new Xerox research center. Selecting the Palo Alto location gave the scientist greater freedom than was possible near its Rochester headquarters. The location also provided huge resource opportunities to select talent pools of engineers and scientist from the numerous research centers located in the Bay Area. Once the West-Coast lab had a foothold, it became a sanctuary for the company’s creative misfits— passionate science engineers who were determined to create boldly. One of the few downsides for the new facility’s location was—less opportunities for lobbying and promoting critical breakthrough developments to top management located a continent away. XEROX PARC had an inspiring creative influence, along with universal appeal, which attracted international visitors. A collaborative, open atmosphere helps to define the creative legacy of PARC. The cross-pollination of ideas and published research between the R&D facility and Stanford’s computer science community, pushed digital innovation towards new thresholds.

A Premier Of Personal Computing Tools Is Unveiled

XEROX PARC, discovered a target rich environment of ideas from  Douglas Engelbart, who worked at Stanford Research Institute (SRI) in Menlo Park. Engelbart gave the Mother of all personal computing presentations in December of 1968, — astonishing the computer science audience with a remarkable debut of: the computer mouse, hypertext, email, video conferencing and much more. Bitmap graphic, graphical user interface (GUI), which provides window features and icons— are just a few of the revolutionary concepts developed by PARC for personal computing. The list of  PC  innovations and developments continues with laser printersWYSIWYG text editorInterPress (prototype of Postscript) and Ethernet as a local-area computer network—inspiring PARC Universal Packet architecture, which resembles today’s internet. Optical disc technologies and LCD, were developed by PARC material scientist adding yet more to its diverse technology portfolio.

 The Shape Of Things To Come

Xerox PARC’s R&D, efficiently blended these vital new technologies and leveraged it all into a personal computer, workstation, called  “Alto.” The futuristic Alto, was light-years ahead of its 1973 debut—bundled with a dynamic utility including: a mouse, graphical user interface and the connectivity of Ethernet. Interest in this revolutionary PC wonder kept expanding as countless demonstrations were given to the legions of intrigued individuals. The increasing demand for witnessing the power of PC computing was telegraphing the need for a new consumer market. For the first time, a “desktop sized computer”could match the capabilities of a full-service print shop. Advance technology always comes with a hefty price tag, and the Alto was no exception, making it beyond reach of most consumers. Despite a high price-point — excitement, fame and glory of Alto grew — as did admiration for the bold new world of Apple Computers and of its superstar founder — Steve Jobs.

Xerox Alto -1973 Was this the apple of Steve Job’s eye? It certainly was the first personal computer, which included most of the graphic interface features we recognize today.

Torch Of The Titans Lights New Horizons

By 1979, Apple was beginning to advance its own flavor of user-friendly interfaces with the development of the Lisa and Macintosh personal computers. Both products featured screens with multiple fonts, using bitmap screens for blending graphics and text. From early on, there were Apple graphic engineers associated with Xerox PARC — either through former employment or in connection with Stanford University. Apple engineers aware of advances made in graphic interfaces with PARC’s ALTO, prompted Steve Jobs to have a parlay with PARC. In late 1979, Steve Jobs with his Apple engineering entourage arrived to view an AlTO demonstration at Xerox facilities. The meeting’s outcome proved Jobs’ was a master of showmanship and marketing JudeJitsu by not disclosing a previously negotiated, sizable investment from Xerox’s venture capital group.

Gravitational forces began shifting in favor of Steve Jobs and Apple Computer to capitalize on the market potential for personal computing. PARC computer engineers and scientist clearly understood the economic potential of an information business they help to build… but top Xerox executives certainly did not.  Xerox had a history of dominating the lucrative copy machine market — this was the business model Xerox corporate decision makers were comfortable with and they would not risk venturing very far from.

Most of PARC’s personal computing developments experienced the same frustrating fate of being cherry picked by others —  allowing for lucrative opportunities to go for bargain rates to new companies like Apple Computers. Apple’s alchemy of — perfect timing, creative talent and visionary insight quickly aligned towards harnessing information technology products for an emerging market convergence. The creative inspiration and marketing savvy, which Steve Jobs’ applied towards personal computing—created  seismic ripple effects, which we’re still experiencing today.

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Nothing Ventured, Nothing Gained  

Recently, there’s been a handful of media and tech industry critics, siting undeserved shortcomings of Bell Labs and Xerox PARC. Too often, corporate R&D labs are faulted for not fully marketing their technology developments or capitalizing on scientific inventions. Rarely mentioned in these over-simplistic reviews, is an understanding an R&D’s purpose or mission of innovation, which is directed by the parent company’s strategic goals. Failing to understand the reality of this relationship, detracts from the technological importance and diminishes the accomplishments of these remarkable engineers and scientists. Lost in the critics hindsight is an under-reporting of the titanic obstacles facing the marketing, manufacturing and distribution of innovative products.

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Thrilling technical breakthroughs are what grab headlines — rarely are the successful efforts of corporate marketing or brilliant production logistics recognized or mentioned.  It’s a disconnect to judge a R&D’ lab’s success completely on the financial returns of its inventions.

The laser printer in particular, removes the myth that Xerox PARC mismanaged all of its developments. Gary Starkweather, a brilliant optical engineer for Xerox PARC, developed the laser printer. Starkweather had pitched battles with Xerox management over promoting the laser printer, but eventually he triumphed and the laser printer went on to earn billions of dollars — enough to repay the investment cost of Xerox PARC several times over. Eventually Starkweather moved on to greater opportunities when Steve Jobs offered him a job in Cupertino.

Brilliant R&D technology, requires an equally creative or open-minded group of executives for  converting technology innovation into a marketable product.  These decision makers must maintain iron-wills and courage to shepherd the technology product through its entire volatile development process.

IBM’s iconic 305 RAMAC, the first commercial ‘super computer,’  is a classic example of a product development challenge. Introduced in 1956, the RAMAC featured a hard disk drive (HDD) and stored a — whopping five megabytes of data. Apparently, the HDD storage capacity could’ve been expanded well beyond the 5MB, but was not attempted because — IBM’s marketing department didn’t believe they could sell a computer with more storage.                   

IBM 305 RAMAC — first commercial computer to use a hard disk drive in 1956.

R&D Labs take creative risk in developing new ideas, most of these developments won’t make it to market, but that’s the price of creativity. Using intuition for taking risks and knowing some failure is necessary to pave the road toward successful discoveries — builds confidence in trusting one’s creative resources. So often, the creative-process is misunderstood and undervalued in our society’s perceived need for instant control and results. In the past, I’ve personally witnessed this attitude reflected in our educational system, however the viewpoint is  progressively shifting to realize the value of the creative-process. Steve Jobs and Apple Computers are a good illustration of a company, which traditionally emphasized and embraced the creative spirit. Creative employees are considered the most valued resource at Apple as they are encouraged to nurture their creative uniqueness. Shortsighted emphasis on quarterly results, which has affected most of American business culture, is refreshingly absent from Apple’s overall mindset, allowing for more sustained and successful business initiatives.

Where Have All The R&D Labs Gone — Innovation Versus Invention

The era of industrial, ‘closed inventive’ research & development labs — have faded into the background of yesterday’s business culture. Internal silos, once the proprietary norm, have been day-lighted to allow fresh ideas and collaborative efforts to circulate.

For the past 10 years, corporations have steadily reversed their long-term, pure scientific research in favor of  efforts towards quicker commercial returns. In 2011, Intel Corporation, dropped its  ’boutique’ research lablets‘ in Seattle, Berkeley and Pittsburgh  — opting for academic research to be conducted at university facilities. Intel continues to maintain its more profit oriented Intel Labs. This industry strategy, repeatedly cloned itself within the corporate research world, as it is far easier to realize a profit from innovation than pure invention.

Perhaps the golden-age of great research & development labs have run their course — but not before replacing the analogue, industrial era technology with a digital one. A century ago, using creative, innovative and bold scientific vision, Bell Labs set the standard for future R & D Labs. Xerox PARC, helped to extend Bell Labs’ marvelous inventions and innovations with a solid platform of creative research for developing mass markets in the postmodern telecommunications and personal computing of today.  ~

 

  Pause & Reflect: Questions for continuous learning – part 2. 1.) Name the parent company (based in New York) featured in the essay and its research and development lab, which moved into California’s Bay Area? 2.) What was the profitable product (used for duplicating documents), that  this company had originally been built on? 3.) Give at least two reasons why this R&D lab was so inventive? 4.) What stopped the lab’s parent company from realizing more profits from its inventions? 5.) What was the name of  both the young, iconic tech entrepreneur and his company (named after a red fruit), who was able to creatively package and market early Silicone Valley PC innovations? 6.) What’s the difference between invention and innovation? 7.) In your opinion, who were the top 10 inventors of all time and how did they make your top 10?

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References & Links    

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Bell Labs – Wikipedia, the free encyclopedia
Bell Labs
Telstar 1: The Little Satellite That Created the Modern World 50 Years Ago | Wired Science | Wired.com
Was Bell Labs Overrated? – Forbes
Top 10 Greatest Inventors in History | Top 10 Lists | TopTenz.net
History of Lucent Technologies Inc. – FundingUniverse
Volatile and Decentralized: The death of Intel Labs and what it means for industrial research
Inventive America | World | Times Crest
Bell Labs Kills Fundamental Physics Research | Gadget Lab | Wired.com
http://www.westernelectric.com/history/WEandBellSystemBook.pdf
HistoryLink.org- the Free Online Encyclopedia of Washington State History
Xerox PARC, Apple, and the Creation of the Mouse : The New Yorker
1956 Hard Disk Drive – Disk Storage Unit for 305 RAMAC Computer
IBM 305 RAMAC: The Grandaddy of Modern Hard Drives
WSJ mangles history to argue government didn’t launch the Internet | Ars Technica
A History of Silicon Valley

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The Day-After 9/11…Ten Years After

Photos and text by: David Johanson Vasquez  © All Rights Reserved

Probably anyone reading this essay will never forget what they were doing on the day of and the following day-after the World Trade Center attack of 9/11.

An early start on a tragic morning—On September 11, 2001,  I got up early at 5:00 a.m. to begin packing for my fiancé and I’s flight from Seattle to Honolulu. After feeding the cats I made a cup of coffee, while listening to the morning news. It took a moment to register that there was a serious event taking place in New York City. I changed the channel… just to make sure there wasn’t some misreporting of what was happening.  In shock, I moved to wake my fiancé—informing her of something really bad was going to the east coast. We held each other while watching the news, then we began making phone calls to family and friends to see if they were watching what had just happened.

My memory accelerated into reverse, towards my first trip to New York City in 1998.  A cousin had taken me on a well planned tour of Lower Manhattan, where we visited the ‘”Twin Towers” to gain a most fantastic view of the City. Now… I kept wondering if my family and friends were okay in Manhattan… what was going on in their lives at this moment? More news reports of other horrible attacks, then a FAA directive announcement to recall and ground all flights in transit immediately. The information was approaching sensory overload. This situation was escalating into something extremely serious, chances were our wedding plans would be forced to hold, perhaps even indefinitely.

The eerie sound of silence—As evening approached, the directive to ground all aircraft began to create an eerie feeling. Our home, which we purchased just a few months before, is located north of Seattle in the city of Everett. Paine Field, a major regional airport is within a couple of miles of our home and Boeing assembles commercial aircraft there, including the Jumbo 747 as well as its 767 airliner, which were used in the terrorist attacks earlier that day.

What was so strange, was the silence of not hearing any aircraft sounds going overhead.  This somber stillness created a feeling straight out of a science fiction movie—in fact I notice a sustained absence of  any sounds; no car noise or people outside talking — as if the world was standing still within a vacuum. I forced myself from thinking… the years when I was a Boeing photographer, if I had photographed one of the 767 aircraft during its production cycle,  which had been used in the terrorist attacks.

Suspended animation — As the afternoon turned into evening, fighter jets appeared in the sky, pacing back and forth like a cat waiting to pounce on its pray. Later as night approached we could hear the steady high altitude drone of bombers and military transport aircraft flying towards Canadian airspace—heading north for an apparent polar route to reach intended deployments; it was obvious now, our nation was going to war.

I stayed up late to see if there would be other information, to let us know if airline flights were to resume. Having slept very little, I got up before light, preparing to depart for our pre-wedding flight to Honolulu.  As dawn arrived there was no definite news as to if flights would be resuming again; so we picked up my stepdaughter Dena, her husband Dave and son to go to the airport.

On the drive to Seattle/Tacoma International Airport, I recall our grandson Jacob asking why was our nation attacked, but none of us had an answer to offer which made sense.  Arriving at the airport was that returning feeling of, stepping into a set of some sci-fi feature, troops and police packing machine guns were on sentry;  just about everyone we saw looked like they were in a daze. One of my best friends I had known since we first met as Boeing photographers, came up and gave us the airline flight status. Rick and his wife Kathy had arrived the day before, to fly out for our wedding, but the 9/11 attacks halted all flights before they could board their plane.

It now was clear, no one would be flying for the foreseeable future, so we had our party of family and friends meet us at a nearby restaurant for a dialogue on an action plan. We decide to try postponing our wedding for one month, then, hopefully all of us would be able to fly out to Hawaii for our planned ceremony.

The resumed flight to paradise — In October we followed through with our wedding plans.  Our ceremony took place outside of Honolulu, on a beach, which was used in a famous kissing scene in the 1953 classic: “From Here to Eternity,” — starring Burt Lancaster and Deborah Kerr. A month after the 9/11 attacks, we were some of the first travelers to arrive in Hawaii from the mainland.  The hotel’s front desk shared with us — how for the first few days following the attacks, most tourist did not leave their rooms for days… they just wanted to watch any news updates from television.

The shadow of judgement—The weeks following 9/11, I recall experiencing some undue scrutiny from a few strangers who gave hostile stares at me, due to my “Mediterranean appearance.” Part of my family heritage is Panamanian and the other Swedish; so if someone was judgmental and didn’t know anything about my background  — they might ignorantly try to project they’re suspicious spotlight onto me. We often forget of this misguided act of— “terrorism in the name of religion” — no one has suffered more wrongful deaths and injury than innocent Arab people, from many nations of the world.  The terrorist attacks were carried out by an extremely small group of people… representing their own narrow, hate consuming judgments towards the United States.  Blind-ignorance about our Nation’s true values, misguided the terrorist to believe attacks would succeed in crushing our will and faith. Actually, the 9/11 attacks created the opposite effect of what the Islamic Fascist’s intended goals were— it challenged us as a Nation to become a united people and use our collective-will to counter the terrorist’s misanthropic agenda.

Tour of tower two—In my 1998 tour of the World Trade Center’s tower two, I was first impressed with a beautiful water fountain sculpture at the base of the towers. Looking directly upwards, over a thousand feet towards the blue sky, the vertical lines of the twin towers appeared to merge together.

          

My cousin, Randy and I entered the towers to register for a trip to the Top of the World Observatory… we were clustered together with a group of about 20 people. All of us were going to the top floors, but first, a digital photo was taken of our group. Three uniformed security personnel were focused in on the monitors, studying the biometric photos, which were just taken of our group. Five years before, in 1993 the first terrorist attacks on the twin tower were carried out.  Since those previous attacks, the port authority used digital biometric surveillance in efforts for spotting terrorist attempting reconnaissance for another attack.

A community within itself—Once we de-boarded from a  thousand foot elevator ride to the 107th floor, I was impressed with a feeling of energy created by simultaneous activity and interaction. It was like a community within itself, with so many people of different nationalities speaking a variety of languages. I also recall a splendid collection of art on the walls, gift shops, information kiosk and exhibit displays.  Wonderful aromas of gourmet food wafted through the hallways from the famous “Windows of the World” restaurant, which had until the 2001 attacks, the highest-grossing revenue in the United States.     

A view from top of the world— Stepping onto the 110 floors “Top of the World” observation deck gave a feeling of sensory overload—a stunning, 360 degree panorama view of the surrounding mega metropolis was a powerful encounter. Just the week before, as I flew over New York City’s Manhattan districts, I experience something totally new from flying over an urban center. My impression was the city of New York is literally, a living entity in its own right. The metropolis’ massive size, density and texture appeared to have a unique personality… a consciousness of its own, which I wasn’t expecting to encounter.  Back on the observation deck, it was a photographer’s paradise for incredible aerial views of the City’s iconic architecture.

Twin towers architectural design—Completed in 1973, the twin towers were designed by a Seattle born architectMinoru Yamasaki was a first-generation Japanese American, whose innovative architecture style was used to design—The Pacific Science Center, for “The Century 21 Exposition/1962 Seattle Worlds Fair,” which shares similar design elements with the twin towers. Yamasaki also designed one of Seattle’s most daring pieces of architecture— the Rainier Tower, which is supported by a gravity defying, inverted pedestal! One more connection with the twin towers and Seattle is the architect’s, IBM Building design, which was used as a model for the NYC twin tower design. The twin towers architectural style is gothic modernism which can be seen used in most of Minoru’s designs (please see examples of gothic modernism elements in the photographs below.)

          

Inspiration found from the rising phoenix— It’s nearly 9:00 p.m. PDT on September 10th, as I’m finishing up my writing for the photo essay; “The Day After 9/11 – Ten Years After.”  I just finished watching an unexpected, major fireworks display, from our home’s second story window. It was coming from the town of Mukilteo, which is on Puget Sound, next to the Boeing Plant and Paine Field Airport.  Watching the pyrotechnic display, the words of our national anthem came to mind. In an instant, came an insight for me… a silver lining taken from our nation’s tragic sacrifice—illuminating a message from the darkness, like a powerful roman candle roaring upwards to the heavens as it releases spectacular multicolored content.

Despite a tragic attack, which Francis Scott Key refers to in tribute anthem for our country—  we, as in the spirit of our nation’s flag, are still here, firmly remaining strong and defiant.  Now, as New York City’s Freedom Towers are nearing completion, with their foundation next to the footprint of those former shinning twin towers, the spirit of our Nation is rising from the tragic ashes… to reach towards the heavens, once again.  ~

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